HYSQIA is a story about a woman’s love for herself and her desire to live life to the fullest at any age. These products are designed for active women—mothers, wives, and individuals who not only travel frequently and embrace new adventures, but also make time for self-care. They value comfort and possess the little secrets to remaining sensual and attractive at every moment of their lives.

Franca Scala-Kova, the creator of the HYSQIA brand, was born in Northern Italy. From a young age, she often spent her holidays in Lausanne—a city where she fell in love with the quintessential Swiss landscape: picturesque mountains, serene lakes, and the sight of elegant ladies strolling about, dressed in the latest fashions of the time. It was then that her interest in cosmetics was sparked; she became captivated and fascinated by the wide array of beauty and self-care products.

By the 1980s, Switzerland had already established itself as a gold standard for reliability, renowned for its world-class ski resorts, precision timepieces, exquisite chocolate, and trustworthy banks. Any product originating from Switzerland carried a reputation for impeccable quality. It was during this period that Franca worked on the first Swiss cosmetic line developed through clinical research. Following a resounding global success, her creative drive proved unstoppable—leading to the launch of the HYSQIA brand in 2008, a concept that was truly ahead of its time. After 30 years of successful experience in creating face and body care products, Franci had a simple yet brilliant idea: to develop a specialized line of intimate care products. The goal was to counteract the negative effects of climate change and hard water—often encountered during long trips and flights—and to ensure a fulfilling intimate life for women of any age, regardless of their hormonal balance. Only a woman can truly understand and capture the magical, delicate complexity of the female body and its unique needs.