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Thanks to hydrolyzed wheat and rice proteins, the hair straightening shampoo prevents the frizzy hair effect, conditions, disciplines and nourishes hair. Natural extracts of red grapes and aloe, together with erythritol and panthenol, make hair incredibly soft, velvety and silky.
Erythritol: a natural sugar alcohol found in fruits and fermented foods; has a high nutritional value. When applied to the hair, it deeply nourishes it, making it incredibly soft and silky. Due to its ability to create a protective film, it evens out the hair surface and closes the cuticle scales, preventing the effect of fluffy hair and split ends.
Red grape extract: contained in the leaves of Vitis vinifera, or cultivated grapes. Its flavonoids and anthocyanosides improve peripheral blood microcirculation and thereby protect the follicles, stimulate hair growth and give it shine. Flavonoids also act as antioxidants: they fight the formation of free radicals, protect hair from such stressors as the sun and environmental pollution.
Aloe is known for its beneficial active ingredients: aloin (speeds up metabolism and restores the functioning of diseased cells), nataloin (has a nourishing and regenerating effect on the hair structure, stimulates growth), resinous substances (promote the rapid absorption of all vitamins and minerals, give hair shine), essential oils (can cleanse the scalp of fat and dead cells), phytoncides (saturate the hair with nutrients).
After application, panthenol covers all curls with a thin invisible protective film. Provitamin B5 restores the hair structure, helps to retain moisture inside, prevents dryness and brittleness. Hair becomes manageable and easy to style. Shine, smoothness and softness appear.